Social media seems to be an ever-growing, ever-changing beast that can be incredibly hard to keep up with, but it is undoubtedly one of the best marketing tools that exists. Access to hundreds and thousands of potential customers, insights into their habits and behaviours, detailed targeting, and affordable advertising, right at our fingertips.
While a lot of small business owners fully understand the impact that social media can have on their marketing campaigns, and how important it is to maintain a great social media presence, some just don't have the time. Let's face it, some could just think of a million other things they'd rather be doing than updating their social media platforms.
With 54% of social media users using platforms such as Instagram, Facebook and Twitter to research a product before buying, and over half of the world's population having access to social media, it's clear that having a strong social media presence should be part of your business plan.
We completely understand how overwhelming it can be to keep up with posting on Twitter, LinkedIn, Facebook, Instagram, Pinterest, even TikTok, and creating quality content on a daily basis that is relevant to the audiences on each platform. Tools like Hootsuite and Later allow you to schedule content in advance, and can be hugely valuable for busy entrepreneurs. Check those out if you haven't already.
Hiring someone to work on your social media for you, even for just a short period of time, allows you to focus on other areas of the business and be assured that your social media presence is being taken care of.
At Accent Digital, we create bespoke social media support packages that you have total control over. We can help just a little or we can take over completely and we can work on a social media marketing plan with you so that you can eventually take back the reins. Get in touch now and let us know how we can help.